Research and Engagement

OCRID ID: 0000-0002-5543-7336

Research Papers and Conferences

Alabed, A., Javornik, A., Gregory-Smith, D., and Casey, R., 2023. More than just achat: A typology of Consumers relationships with Conversational AI and their wellbeing implications, European Journal of Marketing.

Alabed, A., Javornik, A., and Gregory- Smith, D., 2022, AI anthropomorphism and its effect on users’ self-congruence and self–AI integration: A theoretical framework and research agenda, Technological Forecasting and Social Change, 182 121786.

Alabed, A., Javornik, A., Gregory-Smith, D., and Casey, R., 2022, I and AI: Towards Typology of User-AI Relationships. European Marketing Academy 2022 Conference.

Alabed, A., Javornik, A., Gregory-Smith, D., and Casey, R., 2022, More than Just a Chat: A Classification of the Anthropomorphised AI–User Relationships. AIRSI 2022 Conference.

Industry Engagement

'Marketing Greats' with Jonathan Sabarre

“There’s much debate about Chat-GPT replacing jobs, but does it also have the potential to replace your partner? In this fascinating discussion with Assistant Professor Amani Alabed, we explore how her research answers this very question.”

ChatGPT in Education Panel Discussion

“University of Doha for Science and Technology (UDST) hosted an insightful panel discussion on ‘Integrating AI into Teaching and Learning’. The forum, comprised of education strategists, and faculty from major universities in Qatar, addressed the challenges and opportunities presented by the rapidly evolving field of artificial intelligence (AI) in education – with particular emphasis on the ground-breaking AI-powered chatbot ChatGPT, developed by OpenAI.”

Academia Engagement

European Marketing Academy Conference - Corvinus University, Budapest

In EMAC’s conference, I presented my PhD work, on understanding of how consumers perceive artificially intelligent agents. I explain the anthropomorphic tendencies of consumers when interacting with smart agents and the role of self-concept in these relationships. As AI continues to integrate into our lives, handling not just practical tasks but also emotional needs, this field of study is on a constant high. Our paper, published in Technological Forecasting and Social Change, explains these insights further. Read more about our work below!

Landbot.io Seminar - University of Doha and Technology, Qatar

I developed and led an innovative, hands-on seminar for senior human resources students on chatbot development. This engaging workshop began with an exploration of real-world chatbot applications in HR, from streamlining recruitment processes to enhancing employee onboarding experiences. Drawing from my industry expertise, I guided students through the intricacies of building chatbots using Landbot.io, a powerful no-code platform. The interactive nature of the seminar allowed students to understand workflow design and implement relevant strategies.

AIRSI Conference - Technology 4.0

I stepped into a virtual world at AIRSI to peel the layers on relationships with AI agents. The findings of our paper suggest that it’s not just about convenience; people are truly investing parts of themselves in these simulated interactions. Read more about our paper below!

Dr Amani Alabed